At TUYA, we’re building a business to solve the challenges facing same-day, local delivery.
Founded in Houston, Texas, TUYA Systems is a technology company transforming the same-day delivery industry through a modern digital marketplace.Our platform connects businesses directly with qualified delivery professionals, eliminating traditional inefficiencies while creating new opportunities for both shippers and drivers. Businesses can schedule and manage deliveries through TUYANow.com or the TUYA Shipper mobile app, while delivery professionals accept deliveries that best fit their existing routes and schedules.By connecting businesses directly with delivery professionals, TUYA reduces delivery costs, improves operational efficiency, and delivers a better overall experience for everyone involved.
Beyond same-day delivery, TUYA provides advanced transportation management tools that help businesses use delivery as a competitive advantage to increase customer satisfaction and drive growth. At the same time, our platform empowers delivery professionals with flexible earning opportunities that often exceed those available through traditional delivery networks.
Today, TUYA Systems proudly serves customers in Houston, Dallas/Fort Worth, Austin, San Antonio, El Paso, Detroit, Atlanta, Miami, Boston, and Los Angeles, with a scalable platform designed to expand into additional markets as demand grows.
Simple. Powerful. Sophisticated. It’s TUYA.
“In order to be a successful digital platform, TUYA treats both businesses and delivery professionals as our customers.”
John OrenCEO
The right experience to transform the same day, local delivery.
Decades of same-day delivery experience
Track record of multiple successful start-ups
History of scaling multiple companies to over $1B
Breadth and depth of tech development experience
Completed 20 exits, including five IPOs
Many on team have worked together before with great success
Our founder, John Oren, is a serial entrepreneur with a track record of success starting and scaling businesses in the logistics space, including same-day delivery. He has disrupted industries through innovation and assembled a team to do the same in the local, same-day delivery space. Our team has decades of same-day delivery experience paired with the software engineering chops to raise the bar of what’s possible with same-day delivery.
Delivery professionals can use our TUYA Driver mobile app to choose the deliveries they want to do – deliveries that are convenient and fit their schedule. They can accept multiple orders at once and let our platform automatically optimize their route, so they make as much as possible. We have designed a platform that works for the delivery professional, not the other way around.
For businesses, we’ve put ourselves in your shoes to build a desktop and mobile app with features that melt away the frustration and stress that often come with same-day deliveries. Businesses can use TUYA to reduce their delivery costs by connecting directly with delivery professionals and avoiding the middleman costs charged by conventional delivery services. They can create groups of preferred drivers, enjoy real-time tracking visibility and connect directly with drivers, saving time and money. These are just a few benefits TUYA offers businesses needing same-day delivery, and we’re adding new features all the time to keep pushing the envelope of what’s possible with same-day delivery.
Meet
The Team
TUYA has assembled an outstanding team of entrepreneurs and seasoned executives who have each excelled in their own area.
John started his first delivery business in Houston in 1977. The company grew rapidly and expanded throughout the Southwest becoming the Eastway Group of Companies. The Eastway Group provided same-day, express delivery distribution services. In 1994, John consolidated his business with other like businesses to form US Delivery Systems, Inc. (NYSE:DLV). As a Founder and Chief Acquisition Officer, John led the effort to make US Delivery Systems the largest same-day, express delivery company in North America. US Delivery Systems was acquired by Corporate Express in 1996.
After leaving US Delivery, John became a Partner at Notre Capital Ventures focusing his attention on replicating US Delivery’s success in other highly fragmented and entrepreneurial-driven industries. Notre Capital was recognized as the undisputed leader of 'rolling up' fragmented industries in the Motor Coach industry (Coach USA), Manufactured Housing (Homes USA), HVAC (Comfort Systems USA) Heavy-Duty Truck Parts Distribution (Transportation Components USA), to name a few.
Most recently, John, with his son, Josh formed SandBox Logistics LLC based upon the over sixty-five patents granted to them related to the transportation, storage and delivery of frac sand into the hydraulic fracturing process. With their highly creative heavy equipment (including truck chassis, conveying and dust collection systems and rail cars), John and Josh were able to rapidly dominate the frac sand supply chains while eliminating dangerous clouds of silica dust emitted from the conventional methods.
Today, John’s entire focus is once again trained on the same-day, express delivery industry with the formation of TUYA Systems. Serving as its CEO, John is introducing and applying new and highly innovative technology in order to change the way business and delivery professionals interact with one another to get parcels, packages and pallets moved rapidly across our cities.
Prior to joining TUYA Systems, Steve was involved in the formation and management of several startup operations in healthcare, entertainment and distribution. He has also held management roles in acquisitions, business development, accounting and finance with several public companies.
Most recently Steve served as the EVP and was a founder of a genetic testing laboratory with operations in Houston and Honolulu. Steve led the acquisition effort and daily management of several wholesale and retail auto parts businesses in the Hawaiian Islands that were later successfully sold to a large national automotive parts retailer. Steve also served as senior vice president of corporate development with TransCom USA. He was a senior vice president with Notre Capital Ventures, specializing in the consolidation of highly fragmented industries. Steve was manager of acquisitions for US Delivery Systems (NYSE – “DLV”) where he was instrumental in the acquisition of 73 delivery companies across the United States.
Mr. Costales was a Technology Solutions Manager for the Raytheon Company from 2010 to 2013 where he provided Program Manager support for all IT and software development projects on a $50 million NASA contract that included the Space Station Remote Manipulator System. He was awarded a Johnson Space Center Exceptional Software Award and Silver Snoopy Award. Mr. Costales worked for the Sport Challenge Network where he developed a cloud based real-time Bowling Lane Monitoring System for 258+ bowling centers worldwide. While employed at Xycast as a Senior Software Architect/CTO in 2013 to 2015 where he designed the required architecture, protocols and mobile applications to support a proprietary digital broadcast network. This localized network served an unlimited number of people within highly populated venues without the use of WiFi or cellular networks. Prior to joining TUYA, Mr. Costales was a Senior Software Architect with Oceaneering where he designed, built, packaged and deployed a man-rated robotic arm distributed control system. Mr. Costales graduated from the University of Houston - Clear Lake with a BS in Computer Information Systems. He is a licensed NHRA driver and has developed software used by professional race teams to predict the impact of local weather on performance. Mr. Costales designed NHRA’s cloud based and on-site systems to report real-time results to media outlets.
Hayden Oren serves as the Director of Business Development at TUYA Systems, where he leads strategic growth initiatives, develops enterprise partnerships, and helps expand the company’s technology-driven logistics platform into new markets. Since joining TUYA in 2025, Hayden has played a key role in driving business development and supporting the company’s nationwide expansion.
A graduate of the University of Mississippi (Ole Miss) with a degree in Integrated Marketing Communications, Hayden combines a background in marketing, sales, and operations with a passion for building scalable technology solutions. Coming from a family with decades of experience in the logistics industry, he brings both industry insight and a forward-thinking approach to modernizing final-mile delivery through technology.
A graduate of the University of Mississippi (Ole Miss) with a degree in Integrated Marketing Communications, Hayden combines a background in marketing, sales, and operations with a passion for building scalable technology solutions. Coming from a family with decades of experience in the logistics industry, he brings both industry insight and a forward-thinking approach to modernizing final-mile delivery through technology.
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